Online Reputation Management
Online Reputation Management (ORM) is one of the most important components of Search Engine Optimization (SEO). It covers various aspects of online reputation management that includes on-page, offline and integrated strategies. Online Reputation Management encompasses various disciplines including Online Reputation Management for business, Social Media, Branding/Motions and Corporate Relationships. This is a complex field due to the fact that there are many aspects of it that require close monitoring.
Online Reputation Management refers to the manipulating and controlling or hiding of a person’s or team’s reputation in the online arena. This can either be done manually or by using sophisticated tools and software applications that analyze the content on the web and manage it accordingly. It also involves creating brand awareness that will create a positive PR and build customer confidence in the product or service being offered. There are different components involved in ORM which are branding, positioning strategies. This also involves building reputation management systems that help manage brand reputation.
Online Reputation Management is using to create an interactive branding experience for a business website to increase its search engine rankings and attract new customers. With Online Reputation Management for business, the concept of online presence has been transformed from a passive presence on the web to an active presence that is visible to the audience and responsive to their queries and feedback. There are several components involved in building an online presence for a business like creating an effective corporate identity and offering a clear story with strong keywords.
Online Reputation Management helps organizations reduce the negative impact caused by negative reviews and testimonials, which can have a long term impact on business sales and reputation. Organizations need to consider how they can integrate social media into their ORM strategy. The first step in creating an ORM strategy is to identify and monitor any current negative discussions about your company on various social media platforms. Then, you should try to analyze the reasons behind such comments, review the mentions and take corrective measures to control the spread of misinformation.
Organizations can use Online Reputation Management tools like Google Analytics to track mentions made about their brand on various social media platforms such as Twitter, Facebook and LinkedIn. These tools will help you measure your ROI (return on investment) based on your business’s online reputation management strategy. Organizations can also outsource third-party studies on their brand that help them understand what kind of comments and mentions are detrimental for their brand and how they can counter these off-site comments.
Businesses need to be proactive in managing their online reputation management. They must develop an integrated approach that takes into account the tactics of SEO, social media and Digital Marketing to build their brand online. If a company adopts a holistic approach that integrates different techniques of online reputation management, they stand a better chance of minimizing the negative impact on their business from off-site sources. It is important to choose the right approach to manage your brand’s online presence because the damage can be long lasting.
